Startup Name Ideas for New Companies
Explore memorable startup name ideas for apps, SaaS, and modern businesses. Type a few keywords to instantly generate options and check domain availability as you go.
What makes a strong startup name
A great startup name is easy to say, easy to spell, and easy to recall after a quick intro or a fast scroll. It should feel credible on a pitch deck, in an app store listing, and in a sales email signature.
The best names also leave room to grow. If you might expand beyond one feature, market, or pricing tier, choose a name that won’t box you into a single use case.
Startup name styles that work for apps and SaaS
- Compound names: combine two clear ideas (e.g., a benefit + category) for instant meaning
- Invented names: unique, brandable words that are easy to trademark and rank for over time
- Real-word names: familiar terms that feel trustworthy, especially for B2B and finance-adjacent products
- Metaphor names: suggest outcomes or identity without being literal (great for consumer apps)
Keywords to try for better startup name ideas
If you want names that sound like real companies, start with the problem you solve and the outcome you deliver. Mix in your audience, industry, or a strong verb to steer the tone.
- Audience: creators, teams, founders, clinics, retailers, students
- Outcome: grow, track, simplify, secure, automate, launch
- Category cues: studio, labs, cloud, stack, flow, hub, ledger
- Tone modifiers: bold, calm, premium, playful, minimal
Brand trust and credibility considerations for startups
Your name is often the first trust signal—especially for SaaS and app companies where buyers can’t “touch” the product. A clear, professional name can reduce friction in demos, onboarding, and word-of-mouth referrals.
Aim for pronunciation clarity across accents, avoid confusing spellings, and check that the name won’t be mistaken for a competitor. If you plan to raise funding or sell to enterprises, a name that looks credible in a URL and on a contract matters as much as how it sounds.
Frequently Asked Questions
Should a startup name be short?
Usually, yes—short names are easier to remember, type, and say in conversations. If you go longer, make sure it’s still easy to pronounce and spell.
Do I need a matching domain name for my startup?
A matching domain is strongly recommended for credibility and discoverability. If the exact .com isn’t available, consider a clean alternative (like .io or .app) that still looks trustworthy for your audience.
How do I know if a startup name is already taken?
Check domain availability, social handles, and existing companies using the same or similar name. Also search app stores if you’re launching an app.
Can I use these startup name ideas commercially?
You can use a name idea, but you should verify it’s not already in use in your market and that you can secure the domain and brand presence you need before committing.
What’s better for SaaS: a descriptive name or a brandable name?
Descriptive names can communicate value fast, while brandable names can be more unique and scalable. Many SaaS companies choose a brandable name and clarify the category with a tagline.